About me.
Born and raised in Buenos Aires, I studied at the Buenos Aires University (FADU – Architecture, Design and Urbanism School), and graduated in 2010 as a Graphic Designer.
Since then I’ve been centered mainly on corporate identity design, giving a 360 degrees approach to it.
Later on, in 2015 I had the opportunity of leading the Brand Identity and Look of the Games team at the Buenos Aires 2018 Youth Olympic Games, until it’s development in 2018.
There, I developed the totality of the brand, from the Olympic Emblem, to the application and core graphics, and the Look of the Games graphics and strategy.
Being involved in the Games introduced me to the specific environment of the sports and big events design, it’s strategic enforcement needs, taking into account the many variables involved during the events.
Following this path, today, I focus on giving end-to-end solutions to companies, from brand development, to it’s applications through out the different formats and platforms (applications, social media, spaces design, web, marketing support, corporate stationary / material), in an efficient, creative way, focusing in the client’s needs.
Graphic Designer - Facultad de Arquitectura, Diseño y Urbanismo (FADU) - Buenos Aires University
March 2005 - July 2010
International baccalaureate - Saint Mary of the Hills School
March 1993 - Dec 2004
Spanish - Native
English - Native
Buenos Aires 2018 Youth Olympic Games - Head of Brand Identity and Look of the Games
May 2015 - Dec 2019
_ Art direction and creativity in the development of the Buenos Aires 2018 Emblem and it’s core graphics system (Applied to stationery, merchandising, presentations, social media, website, events).
_ Standard Usage Guideline design applied to different clients involved with the YOG.
_ Pictograms and Mascot projects coordination and art direction.
_ Guidelines and strategy design for the Look of the Games in Buenos Aires 2018. Development of graphic system based on Park concept, internal areas, competition and non competition venues.
_ Responsible for the budget definition, tender development and relationship with look of the games element providers.
_ Relation with IOC Top sponsors and local sponsors, and it’s partnership with the Buenos Aires 2018 brand.
_ Close creative work with internal áreas. Youth Olympic Pass design. Signage and font design.
_ Final report editorial design and photography selection.
JPU Desarrollos - Senior Graphic Designer
March 2012 - May 2015
_ Institutional communication strategy design.
_ Brand and brand elements design, such as newsletter, paper magazine, social media, street signage.
_ Creativity applied to sales team needs (brochure, selling points design, events)
Freelance Graphic Designer and Art Director
February 2019 - Present
_ Brand Identity design.
_ Website design and Squarespace programming.
_ Packaging design.
_ Editorial design.
_ Product campaigns art direction.
International Olympic Committee - External consultant _ Dakar 2026
March 2019 - Present
_ Budget estimation for Dakar 2026 Look of the Games department.
_ Development of Kit of Parts based on plan analysis, structures assumptions and infrastructure items measurements.
_ Dakar 2026 2D & 3D Masterplan design.
_ Art direction in Dakar 2026 Venue Renders Project.
_ Standard Usage Guidelines design (All clients, Sponsors, International Federations, National Olympic Committees)
UAR (Argentine Rugby Union) - External consultant & graphic designer
February 2019 - July 2020
Casa Jaguares
_ Casa Jaguares identity design. Brand strategy development, applied to competition and non competition areas. Sponsors brand application.
Super Rugby - Jaguares Veléz Court + Locker room
_ Court signage definition and design based on available spaces and camera positions.
_ Veléz locker room space design.