Jaguares locker room
CLIENT Argentine Rugby Union
WHAT strategy & design
ROLE art direction
The project consisted in designing all graphics and interior of a 30 years old locker room in José Amalfitani Stadium in the City of Buenos Aires. The locker room consisted of two areas, the receiving area were friends and family gather and team as well, and a more intimate one, were only players and coaches are allowed. Taking this as a main point, all graphics and communicational content had to be developed following the different uses.
Team’s locker room
This area was only to be used by the team, head coach and assitants. We needed to optimize space in roder to create a personal area for each one of the players. As to communicational content, we aim to arrange the available spaces bringing in the team’s year objetives, the team’s values and performance objectives.
Créditos
Argentina Rugby Union