Casa Jaguares

CLIENT Argentine Rugby Union

WHAT strategy & design

ROLE art direction

Casa Jaguares was developed on a large venue in Escobar City. The old house was reformed and looked up in order to satisfy the training needs the Rugby team could need, such as resting / sleeping areas, kitchen, club, TV room, and massage and rehab room. On the exterior, courts, parking area, gym, pools and locker rooms were developed.

Since the venue was very large, a signage system was developed, both indicative and circulatory.

The graphic system was also developed, in order to create brand recognition within the team throughout the courts, and interiors.